About the Podcast
Welcome to Better Business – your go-to resource for strategies to elevate your business.
This isn’t your typical business podcast filled with theory and motivation. It’s practical insights, real-world strategies, and honest conversations about what actually works when you’re building a business.
Join me as I delve into the dynamic world of entrepreneurship and share valuable insights to help you thrive. From cutting-edge lead generation tactics to powerful marketing strategies, sales systems that actually convert, and the mindset shifts that change everything – we’ve got you covered.
What You’ll Learn
Each episode brings you:
Topics we cover:
Latest Episodes
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E92: Your Secret Weapon for 2026 - Better Business That Works: Published
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E91: 3 Tips to Stop Your Startup From Failing
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E91: 3 Tips to Stop Your Startup From Failing
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E90: The Greenland Illusion: How the Mercator Projection Distorts Maps — and Business Profits
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E90: The Greenland Illusion: How the Mercator Projection Distorts Maps — and Business Profits
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E89: From Books to Billion-Dollar Ecosystem – The Amazon Growth Secrets Story
Featured Episodes
E87: Sony’s Quality Lesson: From Lada to China’s Rise & Why AI is the Future
Explore Sony’s quality control evolution, from rejecting Soviet collaboration to embracing China’s manufacturing prowess. This Better Business episode analyzes the Lada’s stagnation and how AI impacts modern quality standards. Learn how automation and innovation shape competitiveness.
E54: Finding Talent: Unveiling the World of Headhunting with Richard Triggs
In this enlightening episode, Alexei delves into the intricate world of headhunting with Richard Triggs, the mastermind behind Arete Executive. Richard, with years of expertise in the recruitment industry, shares his invaluable insights into the art and science of headhunting, emphasizing his speciality in sourcing top-tier talent for executive roles.
E46: Entrepreneur’s Journey: From Canada to Nicaragua, Living the Dream as a Business Coach
In this podcast episode, Alexei interviews Jean-Luc Boissonneault, an entrepreneur and business coach. Jean-Luc has been able to achieve work-life balance through a series of transformations as a business owner, entrepreneur and coach.
Jean-Luc uses his proven framework to allow business owners to run businesses better, grow and achieve goals. His approach addresses multiple areas of the business as well as the business owner.
Subscribe & Never Miss an Episode
Engaging Interviews with Industry Experts
Better Business Podcast
We regularly feature interviews with business owners, entrepreneurs, and experts who excel in their fields. These aren’t surface-level conversations – we dig deep into:
Past guests have included:
Connect With Us
From Podcast to Implementation
Listening is great. Implementing is better.
Recent Episodes
Your Secret Weapon for 2026 – Better Business That Works: Published
Episode 92 | Dec 23, 2025 | 9:11mins
In this episode, I share why I wrote this book and how it’s designed to help business owners cut through noise, simplify decisions, and build a business that actually works — not just one that looks busy.
Key Topics:
The Greenland Illusion: How the Mercator Projection Distorts Maps — and Business Profits
Episode 90 | Sep 11, 2025 | 9:05mins
In this episode of the Better Business Podcast, Alexei Kouleshov explores The Greenland Illusion — how the Mercator Projection makes Greenland look massive on maps, when in reality Australia is more than three times bigger.
Key Topics:
From Books to Billion-Dollar Ecosystem – The Amazon Growth Secrets Story
Episode 89 | Sep 4, 2025 | 11:04mins
Amazon began in 1995 as an online bookstore. Today, it’s a global giant spanning e-commerce, cloud computing, entertainment, and more. In this episode of the Better Business Podcast, Alexei unpacks how Jeff Bezos built Amazon step by step into the powerhouse it is today.
Key Topics: