THE BIG PICTURE CHECKLIST

Fall Back in Love With Your Business

A comprehensive diagnostic tool for established business owners who want to transform their business from a source of stress to a source of freedom.

Has your business become more of a burden than a blessing?

After working with hundreds of established business owners over the past 15+ years, I’ve identified the exact pain points that cause entrepreneurs to fall out of love with their businesses.

The Big Picture Checklist is designed specifically for businesses that have been operating for 2+ years. By this point, you should have validated your concept and established reliable systems. If you’re still struggling with the basics, it’s not about working harder—it’s about fundamentally changing your approach.

By incorporating all four elements into your marketing materials, you’ll address the most common customer concerns and improve conversion rates.

What You’ll Receive

The 7 Critical Areas Your Checklist Will Diagnose

  • 1
    Leads & Marketing – Identify if your lead generation is truly systematic or just random
  • 2
    Business vs. Self-Employment – Determine if you’ve built a real business or just bought yourself a job
  • 3
    Personality & Hats – Discover if you’re focusing on your natural strengths or trying to do everything
  • 4
    The Four Business Areas – Pinpoint which core area (Marketing, Sales, Operations, Accounting) is your weakest
  • 5
    Pricing & Clients – Reveal if your pricing reflects your true value or just your insecurities
  • 6
    Finding the Right Team – Understand why finding the right team members has been so difficult
  • 7
    Falling Back in Love – Assess your current relationship with your business and how to reconnect with your passion
This checklist helped me identify exactly why I was burning out. Within 30 days of implementing the changes, I’d reclaimed 15 hours a week and increased revenue by 22%.
Curtis Lyons, The ICON Group

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