Build a Business That Actually Works – Without Burnout, Chaos, or Guesswork
For Business Owners Who Want More Than Just Growth
Practical strategy for business owners who want clarity, systems,
and sustainable growth. Not theory. Not hype. Just what works.
You’re Capable. You’re Working Hard.
So Why Does It Still Feel This Difficult?
Most business owners aren’t failing – they’re just stuck in patterns that don’t serve them:
The Real Issue:
You don’t need more tactics. You need a foundation – a way to think about your business that makes every decision clearer, every system stronger, and every day more intentional.
Better Business That Works is about fixing the foundation – not chasing the next shiny thing.
A Practical Guide – Not Another Business Theory Book
Better Business That Works isn’t about inspiration or motivation.
It’s about practical strategy you can actually apply.
What This Book Is:
A decade of real-world experience working with hundreds of businesses, distilled into frameworks that help you:
What You’ll Gain:
This isn’t just a book you read – it’s a reference you return to as your business evolves.
Each chapter gives you:
- 1Clear frameworks for decision-making
- 2Practical exercises to apply immediately
- 3Real examples from actual businesses
- 4Systems you can implement step-by-step
Who This Book Is For:
Who This Book Is NOT For:
Start Applying the Thinking – Before You Commit
You don’t need to buy the book to start getting value.
These free resources give you a taste of the frameworks inside:
From Insight to Implementation
Reading the book gives you clarity. Elevate helps you put it into action.
What Is Elevate?
A decade of real-world experience working with hundreds of businesses, distilled into frameworks that help you:
Who Attends Elevate?
Business owners who’ve read the book (or resonate with its philosophy) and want:
For Those Who Want Ongoing Clarity,
Accountability, and Momentum
If you’ve read the book, attended Elevate, and know you want sustained support as you build your better business –
group coaching might be your next step.
What Is Group Coaching?
A 12-week intensive program for business owners ready to:
Who It’s For:
What Changes When You Join:
You move from:
This Isn’t for Everyone:
Group coaching requires commitment – to show up, do the work, and implement. If you’re looking for passive learning or quick fixes, this isn’t it.
But if you’re ready to build something sustainable with support, let’s talk.
I review all applications to ensure it’s the right fit for both of us.
Why I Wrote This Book
I’m Alexei Kouleshov – an Australian entrepreneur, author, and business advisor who’s spent over a decade working with hundreds of businesses and building several of my own.
My Philosophy:
My approach is built on a simple belief: business should work for you, not consume you.
That means:
Why I Wrote This Book:
After working with hundreds of business owners, I saw the same patterns repeating:
Capable people stuck in chaos. Smart operators overwhelmed by advice. Hard workers burning out without progress.
The problem wasn’t effort – it was foundation.
This book is the result of a decade of learning what actually works when you strip away the hype and focus on what matters.
Who I’ve Worked With:
My Approach:
No cookie-cutter solutions. No aggressive tactics. Just practical frameworks that help you make better decisions for YOUR business and YOUR life.
What Business Owners Are Saying
“The information and contacts that you will find in this book have catapulted me from being a mom who does some writing from home into the co-owner of a successful online content marketing and writing business. We now operate on an international basis with 3 full-time partners and a team of more than 25 writers. I have also been inspired and encouraged to pursue my dreams one step further – I’m now also the owner of a successful online mentoring program that teaches others how to make money from writing online.”
“This book gives you such a real-world behind-the-scenes look at what it really takes to be successful online. The team takes you step by step through the issues needed to make a business successful in such a succinct and easy-to-read manner that almost anybody can do it. This should be mandatory reading for anyone in business, about to start a business, studying business or even just thinking about it. Hell they should teach this stuff in schools!”
As Featured In
Media Coverage & Press
David vs. Goliath: Standing Up for Small Business
In 2022, Your Easy Web Solutions (YEWS) made headlines when founder Alexei Kouleshov took on rap superstar Kanye West in a trademark battle over the name “YEWS.”
What started as a routine day at the office turned into an international news story when the team discovered Kanye’s legal team had filed 26 trademark applications for the word “YEWS” in California.
The outcome? Small business won.
This story isn’t just about trademarks – it’s about standing up for what you’ve built, protecting your brand, and not backing down when faced with seemingly impossible odds.
Featured Coverage:
The Lesson?
Every business owner deserves to protect what they’ve built.
Whether you’re facing a global celebrity or just trying to navigate the complexities of running a business, having the right foundation, systems, and clarity makes all the difference.
That’s what Better Business That Works is all about – helping business owners build something worth protecting.
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